Some of our thinking

We help leaders and their businesses develop and execute commercial, customer and cultural strategies

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Digital DNA

The real ‘Source Code’: a 21st century periodic table for Digital DNA that diagnoses deep and real modern-day digital prowess from exoskeleton digital pretence. DNA carries the instructions for the development, growth, reproduction, and functioning of all life ...

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Tomorrow belongs to those who prepare for it today

INNOVATION THROUGH THE AGES: Since the beginning of time, man has inherently innovated to improve every aspect of life. This is a genetic strain that lives within all animals. Through the Metal Ages, the Agricultural Ages and into The Industrial Ages and it’s many ‘Revolutions’, we have evolved and innovated using the latest known materials […]

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What ‘digital transformation’ really means

Reclaiming the ‘Transformation’ Title: If the Olympic Games handed out medals for buzzwords, ‘digital transformation’ would surely bring home the gold. However, the ubiquitous overuse of the term has also removed all clarity from the concept. It doesn’t matter who is to blame, though software vendors and marketing overlords selling digital transformation as the stairway […]

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Are you Flourishing under Fire

How leaders and organisations respond, and the steps they take, will shape how they survive and more importantly emerge from the Covid-19 crisis to thrive into the future. We are all too aware of the unprecedented impact that Covid-19 is having on our personal and professional lives. In a crisis even the most capable leaders […]

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The new Moore’s Laws

Is the field of genetics the next innovators sandpit ? Gordon Moore, co-founder of Intel, predicted in the mid 60’s that computer chip performance would double every c18 months (otherwise known as Moore’s Law) and we’ve seen that track through to the modern day, and witnessed the social, economic and global benefits that have resulted […]

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Sophisticated, simplified and executed(ing) …

If you haven’t heard of Elon Musk and his vision for Tesla to regenerate the transport economy – well you should ! In 2006 he published an ambitious ‘Masterplan’ to revolutionise personal transport through affordably priced, electronically propelled family cars that would help to expedite the move from a mine-and-burn hydrocarbon economy towards a solar […]

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What’s all the fuss about … Over 1.2 million people are killed on the roads every year across the globe (40% are drink related), annually we waste light years, yes I said light years driving and mostly alone, never mind unconsciously chew up vast quantities of the earths natural resources (oil, the ozone, land etc) […]

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Zooming in on the important things – you, me and us

I had the recent very good fortune to attend a few days in Silicon Valley at the invitation from those nice and very clever folks in Google, to meet and hear from some of the great technology innovative minds around Aside from being stimulated and invigorated about the possibilities available from the continued exponential development […]